About the Designer
GANNI is a contemporary Danish fashion brand that has garnered a dedicated following for its playful and effortlessly stylish designs. Founded in 2000, the brand gained significant international traction under the creative direction of husband-and-wife duo Ditte and Nicolaj Reffstrup, who took over in 2009.
GANNI's designs reflect the modern spirit of Copenhagen, balancing a traditional Scandinavian minimalist aesthetic with bold patterns, vibrant colors, and a touch of quirkiness. The brand often incorporates street style elements, making its pieces both trendy and wearable. From its iconic printed dresses to its sustainable denim, GANNI has become synonymous with cool, contemporary fashion that doesn't take itself too seriously.
Sustainability is central to GANNI's ethos. The brand is on a mission to become more responsible in its production practices and aims to minimize its environmental footprint by using recycled materials, promoting circular fashion, and ensuring transparency in its supply chain. This commitment, paired with its distinctive designs, has made GANNI a favorite among fashion-forward individuals worldwide.
